Folder Work for Branding in Context

This is the folder that I have produced, whilst creating my viral video.

Final Poster Design

Here is my final poster design that I have created, to promote the BA (Hons) Graphic Communication course.

Used Photoshop to create this (obviously) and used a variety of layers and effects on it also, to create a different and some what eye catching design.

Branding Poster Mock-ups

These are 3 designs that I have created from looking at my research and taking my own pictures.

Poster Folder Work...in progress

These are a few pages from my folder that I have produced so far.

They show what strap lines I will be using in my poster and the images that I have taken and will use.

Poster Research

I have been trying to collect some research that will help me create the poster for Branding. I am looking at a few poster designers and preferably those who work in black and white.

Poster Design Ideas

Whilst researching poster designers, I am trying to create a few ideas that I have taken from the artists. They are quite similar to the origin designs, but this is a starting point of what I can create.

Viral Research

Here are a list of viral videos that I have watched and taken inspiration from.

• http://www.csm.arts.ac.uk/ - Cenral Saint Martins Viral
• http://www.youtube.com/watch?v=qfpR-APrIfI - Durex "Vinyl' Viral
• http://www.youtube.com/watch?v=FMunV1Y4X2o - P&G Lonon 2012 Olympics

Final Mailer!

This is an image of my final mailer that I have created.

I have followed the design fully and this is the outcome.

Combined with the research and the overall idea of my mailer, it should hopefully make sense!

Bon appetit!

Above shows the JPEG image of the net that I have created for my final mailer design.

Mock Ups of Final

This is just a rough mock up of how big my final mailer will look. This show the packaging that I made with paper.

Updated Logo

Below show the old and then improved logo design that I have created, to symbolise and update Wolverhampton.

The main criteria of my logo was about "communities". Even though the old logo had a figure in the middle of it, I decided that it didn't really represent the communities that lie within Wolverhampton. It also felt a bit childish and non-professional.

Above is the new logo. It shows that I have taken the W's from the old logo and used it in my new one. I have also used the circular shapes from the older logo and redeveloped it. These circles act as the different "communities" that are in Wolverhampton. 

Hopefully the final logo looks OK!

Research

Here are some websites that I used that helped me with my maquette designs.

www.dieline.com

www.youtube.com/user/dutchpapergirl

http://www.bedifferentactnormal.com/2009/01/take-out-box-template.html

Branding

Looking at other products of the similar design as mine, I have researched that to make it look more authentic, I will add some recycle and other branding text and images on the mailer box.

Branding: My final logo and Maquettes

Below shows my final logo design. I will be using this for my Branding module.

Here are a few maquettes that I have designed, for research as part of the mailer I am creating for my Wolverhampton brand.

Logo Ideas

I have been producing some logo designs. Some of these are quick, random ideas, and some off these I have created with my topic and research in mind.

The final 3 designs are closer to my final design.

Logos

As part of the Branding in Context module, I have to rebrand the current logo of Wolverhampton.

Looking at current, old and new logos will hopefully help me what I need to create!

What are we doing?

...I have been given a few modules that all interact with each other, around once singular topic.

"WOLVERHAMPTON". This is the city I live in, study, work...basically everything. I was born in a town, called Bilston, which is a connecting town with Wolverhampton. Being so used to the city, will help me gain a higher understanding on the revolving issues that it contains.

I have created a few spider diagrams around this subject.