Wednesday, 25 April 2012

Folder Work for Branding in Context

This is the folder that I have produced, whilst creating my viral video.

Handwriting Research

I have taken a book out the library, that relate to my theme of "handwriting". In this book, it shows a few poster designs that have been made.

Campaign Poster Ideas

Logo Ideas

Identity Pallette


500 Word Campaign

Why choose Handwriting?
Handwriting, has been a “common tool” that has been taught to each one of us, from early childhood that we will use throughout our lives. Whether we know it or not, but handwriting is such a powerful source of communication skill and what I think we take for granted. Handwriting is something that makes us all stand out as individuals. How many people do you know that have similar handwriting as yourself? Handwriting comes in many forms, and many people’s personalities make it different from anyone else’s.

We take handwriting for granted. With so many various ways of communicating, handwritten notes, letters…”messages” have been slowly taken over by recent technology. The likes of text messages, emails and even talking to each other on the Internet, using a form of messaging service sways people into forgetting all about handwriting. Even though the argument lies between what is easier and quicker, non-handwriting loses the battle. But even so, handwriting is personal.

Handwriting is a very personal thing. We see things, for example, “e-cards” that people can purchase from the Internet; to send to loved ones for their Birthday, etc. This is very blunt and not very personal at all.  The idea behind handwriting is that it makes it personal. The receiver who would get a card from a loved one, in a handwritten form, is made to feel that there has been effort being made. Effort and devotion comes across in a personal note within the card. This is one of the reasons for why handwriting should be brought to attention, and should be used a lot more.

Can we bring a light to handwriting, and make it more creative in today’s society? Handwriting is something that shows creativeness and imagination. Within handwriting, we can create many designs that use colour, depth and the way we use it on screen/paper. People should be notified, that before common technology such as laptops and mobile phones, font was created by hand. This shows the amount of effort and dedication that it took to create and this allows people to be more hands on and allow their creativeness flow.

Handwriting shouldn’t be a chore. Handwriting should be fun and done without any problems. In an ideal world, we would have pen pals and diaries that we could all write in, which makes handwriting a strong base form. Having this idea, I would create a campaign that emphasises this.

How to do this is easy, as I will research other materials/sources of handwritten text. After creating a name for my campaign, I will think of ideas that relate to “personal writing”. I will look for campaigns that have a handwritten feel to it, and therefore choose text that has a handwritten skill. This campaign would be targeted for young and elder people. This is because I want both sets of age groups to be involved and to be aware of handwriting more.

Handwriting is the way to the future. Why should we all be labelled the same, when handwriting shows off our personalities? 

Final Poster Design

Here is my final poster design that I have created, to promote the BA (Hons) Graphic Communication course.

Used Photoshop to create this (obviously) and used a variety of layers and effects on it also, to create a different and some what eye catching design.